The Video Platform Provides Viewers Control to Reduce AI-Generated Content in Personal Streams

Users will soon have a new feature that allows them to cut down on the volume of AI-created content appearing in their timelines. This move comes as the platform revealed that it now features over 1 billion content made with AI.

Testing and Rollout

This change is being tested over the next few weeks before a full-scale rollout. This shift coincides with a increase in AI content, fueled by new AI video creators.

The Broader AI Trend

Recent reports that nearly a tenth of the quickest rising channels on another major platform only show clips produced artificially. A significant portion of this material is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is frequently illogical or surreal.

“We know from our community that a lot of users enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the power to increase or decrease of that, according to their own likes,” stated a spokesperson.

Scale of AI Content

The platform disclosed that there are presently 1.3bn videos on its network labeled as made with AI. In total, in excess of 100 million media items are submitted to the platform each day, making clips made by AI a limited portion of its total content library.

Customizing Your Feed

Viewers will be capable of limit or boost the amount of artificial media they see by accessing the content preference feature in the platform and selecting “AI-generated content”. Further subjects that can already be modified under the tool encompass news, style, aesthetics, and movement.

Content Labeling and Policies

Its guidelines oblige content makers to tag lifelike artificially created content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.

Additionally, the platform will now attach an AI-generated tag to content created with its own AI tools, or flagged by an cross-platform project for spotting artificial media. This action is aimed to deter users from attempting to bypass the disclosure requirement.

Responsible AI Funding

TikTok is also introducing a $2m awareness program for professionals and institutions to develop educational content about ethical AI use. This program will support educational bodies specializing in educating programming and robotics.

Content Safety Approach

TikTok has justified its safety measures, during discussion over proposals to lay off numerous safety staff in Britain. The company is planning to reduce 439 jobs in its content moderation team in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead clarified that people-led review would still have a role, but automated tools can protect employees by filtering out the most graphic content before it has to be seen by people. The company stated a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its machine learning processes.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable process content quickly.”